A press release is an article that is intended to highlight interesting and newsworthy issues and news about a company. Press releases can be effectively used as a direct communication and advertising tool.
We use modern wire services like Business Wire, PRWeb and Market Wire to get news into popular news search engines. It is estimated that more than 2,000 press releases are distributed each day across the main online wire services. Press release marketing is inexpensive and quick. The press release can be submitted to various online resources in a matter of minutes.
How is our Press Release marketing different?
We employ the following highly acclaimed strategies for our press release services:
- Embedding tracking codes in the links from the release to the landing page.
- Monitoring of web analytics.
- Monitoring of major search engines for pickups.
- Tracking of conversions from press release landing pages.
- Newsworthy, informative and attention-grabbing content.
- Relevant anchor text links.*
- Quality one-way links to your site from high traffic sites.
- SEO-ready press releases.
Tantum offers the best marketing solutions for your website in terms of traffic, reputation, sales, brand awareness and lead generation. Let us know about your event, new product or service and we can publicize it to hundreds of websites.
* Anchor text links offer value to your press release by improving search engine ranking and increasing the probability that someone will click on your link.
Contact us today to find out more about our Press Release marketing services and rates.
